test ahrefs competitor research tools. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. test ahrefs competitor research tools

 
 Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEOtest ahrefs competitor research tools  Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone

This extension allows you to inspect the meta information on webpages, find issues, and get advice to fix them. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and. Ahrefs' keyword database has 19. Rank Tracker – Our most popular solution for. 7. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Keyword clustering helps you organize and structure your content ideas more efficiently by grouping related keywords together. WooRank: Best for user-friendliness. Ahrefs Keywords Explorer: Best for Keyword Research and SERP Insights Ahrefs Keywords Explorer is a comprehensive keyword research tool that offers valuable insights to YouTube creators. Furthermore, the tool comes with a free trial period. Ahrefs has a comprehensive keyword explorer. Top 8 Ahrefs Alternatives: In A Nutshell (2023) Here we have listed some top Ahrefs alternatives. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. Ahrefs has many uses, including keyword research, competitor analysis, content explorer (which shows what’s getting the most shares for any topic), and backlink tracking. For example, take a seed keyword like “weight loss”. , with over 1. Read Review. Moz Pro for integrations. The competitive analysis feature offered by Ahrefs incorporates every tool you need to discover the secrets behind your competitor’s success and. Take some of the new keywords. Semrush also has 102 features and access to its free version, you can also get a free trial of the plan you want before you choose to invest in. 3. 3. For this how-to guide, we’ll go with the best and show you how to conduct competitor backlink research using Ahrefs. Ranking History – You can see the ranking history of any keyword used on any. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. Brian's Bottom Line. From keyword research to link building and everything in between, Semrush is truly an all-purpose digital marketing tool that can help your site climb up Google search rankings and leave your competition in the dust. This doesn’t mean Ahrefs is bad!Keyword Research: Use SEMrush’s Keyword Magic tool to research over 20 billion keywords, discover keyword value and uncover the top organic keywords that your competitors rank for. These tools are designed to help you improve your website's search engine ranking. Semrush has worse keyword data, and a worse tool layout. Ahrefs is a tool that allows users to research competitor keywords and track competitor rankings in search engines. Semrush offers a 16% discount if you pay in advance for a year. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. Much of its functionality is similar to TubeBuddy. 1. From competitor research to finding opportunities for new content and link building, Ahrefs is a powerful tool with a set of features that are being constantly improved upon. Large image files. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. io. Find keywords that will generate the most traffic. 25 billion+ keyword index. 4 billion of those keywords are for the US alone. Moz Keyword Explorer. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Ubersuggest. Annual. Here’s how: Step #1: Enter Your Keyword and Click “Search”. Furthermore, the tool comes with a free trial period. 6. So much so that you can even go way back in time and identify SEO issues from more than 16 months of data. One of its main features is to show the keywords your competitors rank for. Semrush is an all-in-one digital marketing tool and a close. With Google Trends, you can compare the search interest for various keywords or topics, such as your competitors’ brand names. Ahrefs is a vital competitor analysis tool that empowers you to delve into your competitors' traffic, backlink profiles, and more. SEO PowerSuite – Best value software-based tool. ClickUp 2. But with the right competitor analysis tools, it's no biggie. Monitor your ranking progress for thousands of keywords. Semrush: Best for power users. 4. This tool can help in. SEO Tester Online for an all-in-one SEO suite. Moz. Furthermore, you can get an inside look at what your competition is doing. It provides a complete SEO report to know the competitor’s page ranking for keywords. Oracle Moat MeasurementSee your Google Search Console data directly in Ahrefs. But Semrush just gives you lots more data (both SEO and PPC), which makes it a more well-rounded keyword tool. It takes into account geographic, demographic, and psychographic data about past,. Website architecture. Ubersuggest. Brainstorm “seed” keywords. GetKeywords. Standout features. Ubersuggest:1. Pick a plan that suits your needs, and we’ll see you on the other side. Semrush: Best for power users. The software's core features include keyword research, backlink analysis, rank tracking, and site auditing. Ahrefs is one of the best keyword research tools available on the market. Rightly so, you are able to find thousands of amazing keyword ideas and examine their ranking difficulty, and traffic potential, all of this in just one single click. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). Get top competitive SEO metrics like DA, top pages and more. However, both have their ups and downs. For example, the Pro version of SEMrush costs $ 99. Another all-in-one SEO toolkit, Ahrefs includes a Keyword Explorer that provides incredibly in-depth information on keywords. Semrush found at least one referring domain for 99. ClearScopeIn this article, I’ll put Semrush and SpyFu to the test and help you decide which SEO tool is better suited for competitor analysis. Ahrefs: A powerful SEO tool that offers a variety of features for competitive research, such as keyword research, backlink analysis, and competitor traffic analysis. SEMrush. Full keyword analysis with Ranking. Semrush found at least one referring domain for 99. Zutrix. Most of the features inside Ahrefs are designed for marketing professionals. Keyword research (6 tools) SEO competitor analysis (7 tools) On-page SEO (3 tools) Site audits; Rank tracking (3 tools). Ahrefs also has a robust competitor analysis tool. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. We value good design in any tool, but it’s especially refreshing to see this in a data-driven environment. Ahrefs 4. Basically everything. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. Use our keyword finder for free!4. Ahrefs: Overall best overall all-in-one SEO tool. 1% fewer suggestions than SEMrush, 97% fewer than those made by Ahrefs, and 83. Semrush’s enterprise plan (“Business”) is only $449. Use the “Traffic share by pages” report in Keywords Explorer . It is a well-respected tool in the SEO community, and Ahrefs site and keyword explorer tools make it very easy to analyze competition, research keywords, and measure traffic stats. Ahrefs starts at $99/month and is available in a 7-day trial version for $7. Recommended tool: Ahrefs. Go Ahrefs! Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. 6. With Ahrefs, you can analyze their competitors’ backlink profiles, identify top-performing pages and keywords, and track search engine rankings. Keywords Explorer Unveils useful data about the. While many of these tools can be used to complete a competitor traffic analysis, there are some that provide access to the best competitor data. SEMrush’s “Guru” package costs $ 199 and offers pervasive features and solutions. MozBar. Keyword Scout by Jungle Scout. With Ahrefs, you can analyze their competitors’ backlink profiles, identify top-performing pages and keywords, and track. 2. 1. This encompasses everything from traffic sources to keyword strategies. This tool offers a range of features for digital marketers looking to optimize their SEO efforts. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. Follow the instructions to gather. 5. Pull the. SEO Competitor Analysis Tools. SEMrush – Best Ahrefs Alternative. BuzzSumo 6. 95, $ 0. SpyFu: A perfect Ahrefs alternative for competitor research and keyword analysis: 7. That’s a very small price to pay, but unfortunately you only get 100 SERP look-ups, and 200 keywords to track. You’ll need it on top of any other SEO tools you’ll use. You don't have to be an SEO pro to rank higher and get more traffic. Add your perspective Help others by sharing more (125 characters min. So if you’re an agency that needs a ton of features, data, and PDF reports to send to clients, Semrush is a solid value. AnswerThePublic is one of the quirkiest SEO keyword tools around, and you can’t beat the price tag of free. It helps users put together a dashboard of automatically-compiled and organized competitor updates so brands can always be in-the-know on what their competitors are doing. Construct regex. Mangools basic (which features all the Mangools tools) is only $30/month. Create a FREE account. Ahrefs' Site Explorer is a great tool to analyze your competitor's organic search report, backlinking data, pages report and paid search report. SEMrush is one of the best Ahrefs alternatives and also my favorite SEO tool. Best SEO audit tools #6: Google Search Console. We use this tool at WPBeginner for keyword research, tracking keyword rankings, and a. Content Optimization: Write better article content and web copy by receiving tips to better target your keywords, as well as the keywords of your competitors. It is an extremely diverse software that has tons of functionality and can easily make anyone an SEO expert. It also lets you check competing domains and pages to identify new opportunities. No paid keywords: Mangools can’t replace Ahrefs regarding Google ads and tracking keywords that your competitors are bidding for. Let’s look at the options. It’s like having an army of SEO experts at your. Step #3: Review Your Keyword List. Ahrefs — All in One Keyword Research Tool. It collects all the. Keyword tools are databases of words and phrases with SEO metrics. BrightLocal: Best for local SEO. SEMRush: Best Ahrefs Alterntive. Ahrefs is the #1 SEO tool on our list and is suggested by many top SEO experts as their favorite tool because it offers all the data and features that a beginner needs to start a website or increase its traffic in search engines. If we compare the prices of all the top 11 tools then KWFinder offers the basic plan for the lowest price and Serpstat for the highest price. 22%) are roughly accurate (i. Semrush has worse keyword data, and a worse tool layout. Immediate Competitors. The company was founded in 2010, and it has become a popular choice among SEO tools. 1. Next, it’s just a case of auditing your pages with our interactive content audit process. Overall, Serpstat is cheaper than Moz, Ahrefs or SEMrush. com received 31% of traffic share, a 14% lead over its closest competitor realtor. If a keyword is popular and quite difficult to optimize for, but competitors have weak backlink profiles, Ahrefs KD will turn out to be low. Ahrefs is a tool with tons of SEO use cases. BrightLocal: Best Software for Local SEO. 1. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. For example, Ahrefs has a tool called Content Explorer that helps you find highly-shared content. At the last count, the martech landscape consisted of over 7,000 different tools. Export the data from Google Search Console ( Performance > Search results) and merge into the content audit template. Q6. tools to grow your search traffic, research your competitors, and monitor your niche. Ahrefs is another multipurpose competitive research tool. Mobile-Friendly Test for Mobile Usability. It is measured on a scale from 0 to 100, with the latter being the hardest. In order to find this data I use two tools. The vast array of digital marketing tools on the market can be overwhelming. Note: Each of the tools in this section can be found in our 18 best keyword research tools for every budget! Semrush. In contrast, upgrading to the standard version of Ahrefs will cost you $ 179. This information will also inform your link-building campaigns. Ahrefs sets itself apart from competitors like Moz and SEMrush with its powerful keyword research capabilities, comprehensive backlink analysis features, and advanced content discovery tools. There are a number of free AI SEO competitor keyword research tools available that can help you find the right keywords. It’s easy to get started tracking keywords with Ahrefs. Google Data Studio lets you merge data from varying sources, such as Google Search. 2. One of the most widely used and essential traffic analysis tools is Google Search Console. 10. For example, one of my main SEO competitors is HubSpot. KWFinder: Best value. Rank Tracker for unlimited keyword tracking. It’s the best tool for analyzing and monitoring traffic for any website. Great UX keeps visitors happy and reduces friction on your site, ultimately leading to better conversions and increased revenue. 1. It has different toolkits like SEO toolkit, content marketing toolkit, competitive research toolkit, etc. Ahref is also the top tool for business research or market research that offers a fully-packaged suite of conversion rate optimization tools is Ahrefs. g. Get started with Ahrefs today! 11. Discover your competitors’ “linkable assets”. Semrush for overall functionality. This tool is compatible with Bing and Google search engines and provides complete information for PPC campaigns. There are two main tactics to find good landing page keywords: a. Google Analytics is one of the best free SEO tools that every digital marketer should be using. Semrush Keyword Magic Tool 4. Their keyword explorer tool helps you discover countless keyword options while analyzing their competitiveness. Ahrefs originally started as link building tool and now expanded to an all-in-one SEO toolkit which offers everything from keyword research to backlink analysis to competitor analysis. Identifying competitor strategies. Find your competitors. 5. The toolset includes a powerful backlink analysis tool, site audit tool, keyword research tool, and content explorer. Ahrefs has no free version, and the company doesn’t offer free trials. The competitive analysis feature offered by Ahrefs incorporates every tool you need to discover the secrets behind your competitor’s success and performance. This is known as keyword research. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. Here’s how to use it to find your competitor’s long-tail keywords: Enter a competitor’s. Get accurate search volume trends. By comparison to its competitors — especially Ahrefs — Semrush is extremely generous when it comes to the number of reports you can pull in one day. When it comes to keyword research, all three tools offer powerful features to help you find. Ahrefs. Semrush is an all-in-one traffic analysis and competition research tool. Link growth. Depth of Features: If you prioritize in-depth keyword research, competitor analysis, and backlink analysis, Ahrefs and SEMrush offer extensive functionalities that can help you gain a competitive. The top-ranking pages are your competitors. Step #3: Review the Keyword List. With Ahrefs, you can compare entire domains and get new topic ideas. Semrush is a leading all-in-one SEO platform that has over 55 tools for Competitor analysis, Keyword research, Rank tracking, Content and Technical audits, On-page and Backlink analysis, white-label reporting, and in-depth PPC analysis. 5. Ahrefs is a great SEO and keyword research tool. With Ahrefs, you can access detailed insights on your competitors' backlinks, organic keywords, and top-performing content. We won’t say we’re similar to Ahrefs because there are a lot of things that we offer. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). If you’re ready to increase your organic search traffic, here’s a list of the best paid keyword research tools available to help get you there. They claim to have “the world’s largest index of live backlinks” of any tool on the market. There is also a 7-day trial available for $7. 1. Semrush vs Ahrefs. If we are going to judge solely on the tools’ keyword research capabilities, Semrush goes a step beyond Ahrefs. Keyword Tool. Semrush allows you to do keyword research, backlink audit, competitor analysis, technical SEO audit, and much more. You get full access to your competitor’s backlink profile, including snippet wins and lost rankings through its Site Explorer. Ahrefs’ primary keyword research tool is called Keyword Explorer. Crayon is an artificial intelligence tool that can help with both competitor analysis and competitive intelligence. 2. Worth a try. Ahrefs Backlink Checker allows you to keep tabs on your competitors, as well as do light backlink checking. Trends, which includes four unique traffic analysis tools. The results of our own study of two million keywords confirm this statement. Majestic SEO is an SEO software tool that specializes in link analysis. Price: $99. g. It has a keyword research tool, a site audit tool, a backlink checker, and even the competence to handle on page SEO. To summarize, here’s a quick recap of the 9 actionable techniques to use Google Trends for keyword research and SEO: Find new keyword ideas. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. The second tool you can use to find the target keywords of any website is Google Keyword Planner. One of its sources is Google Keyword Planner, which is integrated into Ahrefs. That’s a lot of keyword data. Ahrefs is widely used as a keyword tool, competitor analysis, backlink audits, and more. You can find content and keyword gaps that you’ve missed. UX optimization tools won't magically improve user experience, but usability testing will help you understand user behavior and diagnose problems so you can optimize pages and give people what they. As you might have already guessed, my favourite Semrush alternative is…. The tools for competitive research are easy to use and give a visual snapshot of their activities and offer a useful user interface for drilling down by category. It provides detailed data on search volume, difficulty, and potential traffic for different keywords and suggestions for related keywords that could be useful. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. Currently, it monitors 16 trillion inbound links, seven billion keyword phrases and one billion pieces of content. For a comprehensive solution, you’ll need the Premium plan. So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2023. 2. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. However, for those looking for a tool that specializes in backlink analysis and position. Cons. The analysis showed that Ahrefs shows 0 KD for keywords that correlated with small backlink profiles among competitors. The basic tool is free, although it offers two paid versions for more comprehensive. Ahrefs . Moz Pro for integrations. Ahrefs —for SEO, search ads, and content marketing. Analyze your competitors’ best performing content See which pages are driving the most traffic for competitors, and reverse-engineer what's working for them. SEO Tester Online for an all-in-one SEO suite. Answer The Public for finding keywords phrased as questions. Its keyword research tools and SEO metrics are pretty on-point. “My best tool for competitive analysis is Ahrefs because it gives you the ability to research your competitors by accessing their backlinks, how much organic traffic they receive, which are their top pages for links, or most engaging content,” says Brosix‘s Nikola Baldikov. Published Jul 19, 2023 + Follow Ahrefs is one of the best keyword research tools available on the market. It’s 100% focused on backlinks. Comprehensive traffic analysis tool; Adaptive testing; Drag-and-drop editor; 24/7 phone support; 10. In addition, ahrefs offers a 7-day trial for $7, allowing users to test out the tool and determine if it meets their requirements. Semrush. While you can use AnswerThePublic for any kind of keyword research, it really shines as a way to help you find the questions people are actually asking. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Google Search Console. Their main features include keyword research tools, website audit tools for identifying potential issues with your. Firstly, it provides a comprehensive set of tools for analyzing competitors’ SEO strategies. If you are looking for all in one SEO tools then, SEMrush is an ideal option for you. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. Tools like Ahrefs or Long Tail Pro will throw a bunch of data your way:1. Like Ahrefs, it is incredibly versatile and comprehensive. Semrush. Use Ahrefs Site. Robots. MozBar. Free Tools. Simply Measured’s listening product allows you to compare the number of mentions of your brand against the number of mentions of your competitor in. Ahrefs will start tracking data and will send you regular updates. 5% of all analyzed URLs — more than any other tool. See what keywords your competitors rank for in search and how much traffic each keyword brings them. 6. The Positions Explorer (the star of the. For example, one of my main SEO competitors is HubSpot. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. Some of the most popular competitor analysis tools are SEMrush, Ahrefs, SpyFu, and SimilarWeb. Advanced Web Ranking for reporting. Ahrefs . Google keyword planner is free to use for Google Ads customers. 6 hours ago · From keyword research to competitor analysis, and from site audits to backlink tracking, SEMrush does it all. Enter a few keywords, then hit “By pages” in the “Traffic share” section on the left menu. Serpstat’s local SEO service is an excellent option for those looking to expand their plan’s capabilities. Here are the steps: Step #1: Enter Your Competitor’s URL and Click “Search”. Not bad. Semrush also has a nifty add-on toolkit called Semrush . Apart from this, you can also use this tool for competitor analysis. 2. BuzzSumo Buzzsumo Pricing 3. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. Mangools – Easiest Ahrefs alternative to use. Overall, I have to say that Semrush wins this feature battle by a hair. I've tried other software like SEMRush and Moz but found that Ahrefs is the most accurate regarding keyword difficulty. It is a paid SEO tool that offers several pricing plans to cater to the needs of different users. Many people use it as well to find content ideas by searching what content performed well (in terms of social shares. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. KWFinder: SEO Keyword Tool. 1. Some of the most popular competitor analysis tools are SEMrush, Ahrefs, SpyFu, and SimilarWeb. Ahrefs is an excellent ecommerce SEO tool that can help you with keyword research, competitor analysis, link building, and a lot more. 72%. 1 Keyword research. Search volume – shows you how many times per month, on average, people in a given country search for your target keyword. ; How to Conduct an SEO Competitor Analysis Learn from your competitors’. io. The Ahrefs dashboard is overall less cluttered than SEMrush. 3/ See keywords that bring you traffic. Serpstat is the perfect SEO toolkit that helps you do everything from competitor research to keyword research, PPC, backlink analysis, and so on. Check out our list of the top competitive intelligence tools of 2023. Keywords Everywhere – The keyword Tool finds keywords that rank for any domain and page for the SERPs. They have a huge keyword database that includes almost 7-8 billion keywords. Google PageSpeed Insights is a free tool that you can use to test your website’s performance. 4. 3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and itAhrefs - A comprehensive SEO tool that allows you to analyze your competitors' website traffic, backlinks, keyword rankings, and content performance. Start your free trial. Ahrefs is at the top of our list, and for good reason. Searchmetrics is one of the lesser-known domain analysis tools you can use if you need an alternative to Semrush free of charge. Ahrefs is yet another great keyword research tool that has a high reputation in the market. Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance. 4. The Ahrefs Free Keyword Generator is a great keyword research tool for identifying a wide range of keywords, including long-tail keywords and those with lower competition levels. SEMrush (Paid) SEMrush is the best keyword research tool for SEO. Check backlinks and sign up for free. In this article, we will discuss 10 of the best free AI SEO competitor keyword research tools. The platform generates “topic clusters” from your chosen keywords to inspire your articles. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. SEMRush is the toughest competitor of Ahrefs and one of the best alternatives to Ahrefs as well. Knowing the basics is sometimes enough to create an initial SEO strategy against competitors. Ahrefs’ Free Keyword Generator. META SEO Inspector. If you’ve landed here, you’re probably already aware that Semrush and SpyFu are amongst the most popular competitor research tools on the market, alongside Ahrefs , Serpstat , and Mangools . Using Ahrefs, you can search for domain-level. Ahrefs is a SaaS-based SEO suite that let. There is also keyword data for sites like. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. Top 3 FREE Semrush Competitors for 2023. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. We've listed the best competitor research software tools below, and share the results of our own data accuracy test to give you our recommendation for the best traffic analysis solution. Ahrefs is a set of online tools designed to help you grow your search traffic and analyze your website and see its strengths and weaknesses in both content and SEO. For example, the most expensive Ahrefs plan (Agency) is $999/month. All you need to do is enter your competitor’s domain URL and complete the reCaptcha verification. LowFruits. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google’s suite of SEO tools. We see a strong correlation. Discover how to do keyword research and find the right keywords for your campaign. The two paid editions are $300 per year and $700 per year as well, putting them on the cheaper end of tools on this list. According to Ahrefs, their tool is the only one that provides such in-depth analytics. 13. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. But it’s more than just a good color palette. If you’ve never heard of DA before, it’s a scoring system also created by Moz. It is a phenomenal ecommerce SEO tool that you can use to quickly and efficiently conduct a comprehensive SEO audit of your ecommerce store. Google Search Console. SEMrush is one of the most popular SEO tools on the market. com. 11. Ahrefs is a powerful all-in-one SEO search software tool that can be used for backlink analysis, keyword research, competitive research, SEO audits and more. A brief comparison: Moz: Known for its powerful keyword explorer, Moz is a favorite for in-depth keyword research and backlink analysis. And Moz’s top-tier plan is $599/month. But there are slight differences. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword.